Breakfast Panel: Branding Workshop

    Laguna Beach Chamber of Commerce 

presents a Brand Identity Show & Tell

Branding Workshop: Protect Your Trademark

Join LCAD’s Graphic Design + Digital Media department chair and Design students for a presentation about brand identity and brand expression. What makes a Brand unique? Functional? Relevant? Once you create and build a brand, how do you maintain and extend it? What is a trademark? What is the importance of trademark in brand identity?

 

Date: February 27, 2024

Time: 7:30 to 9:00 am

Location: LCAD Big Bend Campus

Registration is required.
Click on Register >> to Purchase Tickets.
Tickets are available for purchase until 7 am on Feb. 27th.

Chamber Members $5
Prospective Members $10
Coffee and pastries will be available to guests at this morning event.

We welcome Dana Herkelrath and Joachim Ro.

Dana Herkelrath is the Chair of the undergraduate Graphic Design + Digital Media Department and a Professor of Visual Communication Design. Dana brings more than 25 years of experience as a designer in Brand Identity, Packaging, Environmental Graphic Design, Merchandising, Marketing and Design Consulting. Her Background includes working with clients in entertainment, medicine, urban community development, education, publishing, hospitality and international aid organizations.

Dana holds a BFA with honors in Graphic Design and Packaging from Art Center College of Design in Pasadena, California and an MFA in Graphic Design from California State University Long Beach. She has been teaching graphic design courses for 20 plus years and has been faculty at Art Center College of Design in Pasadena and Art Center Europe in Switzerland. Dana currently teaches the Senior Portfolio and Graphic Design History courses.

Joachim Ro is the go-to expert for all things related to trademark law. He specializes in guiding small businesses and artists through the process of registering their trademarks as an intellectual property, including business/organization names, logos, slogans, and various aspects of trademark protection.

Joachim Ro also has a background in CA civil litigation which gives his clients peace in knowing that he can represent them when lawsuits arise. With his keen legal acumen and commitment to protecting creative and entrepreneurial ventures, he will ensure your brand’s security and help prevent trademark infringement.



Laguna College of Art + Design has been an integral part of Laguna Beach for over 60 years. LCAD provides young creative makers and thinkers with the skills and expertise that empower them to positively impact the world. The LCAD BFA Design curriculum integrates innovation and sustainability through human-centric solutions. LCAD values innovation, sustainability, and building unique experiences that impact the Laguna Beach community and our world. LCAD’s educational creative collaborations include partners in action sports, experiential design, medicine, game, education and transportation.

 

By attending this event, you hereby consent to having your photo/likeness/recordings posted publicly in advertising and on social media by the Laguna Beach Chamber of Commerce and its partners.
 
Questions? Please reach out to us at info@lagunabeachchamber.org or 949-494-1018