BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20240227T150000Z
DTEND:20240227T170000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Breakfast Panel: Branding Workshop
DESCRIPTION:Laguna Beach Chamber of Commerce \n\npresents a Brand Identity Show & Tell\n\n\n\nBranding Workshop: Protect Your Trademark\n\n \n\n \n\nJoin LCAD's Graphic Design + Digital Media department chair and Design students for a presentation about brand identity and brand expression. What makes a Brand unique? Functional? Relevant? Once you create and build a brand\, how do you maintain and extend it? What is a trademark? What is the importance of trademark in brand identity? \n\n\n\n \n\nDate: February 27\, 2024 \n\nTime: 7:30 to 9:00 am \n\nLocation: LCAD Big Bend Campus\n\n\n\nRegistration is required.\n\nClick on Register to Purchase Tickets.\n\nTickets are available for purchase until 7 am on Feb. 27th.\n\n\n\nChamber Members $5\n\nProspective Members $10\n\nCoffee and pastries will be available to guests at this morning event.\n\n \n\nWe welcome Dana Herkelrath and Joachim Ro.\n\n\n\nDana Herkelrath is the Chair of the undergraduate Graphic Design + Digital Media Department and a Professor of Visual Communication Design. Dana brings more than 25 years of experience as a designer in Brand Identity\, Packaging\, Environmental Graphic Design\, Merchandising\, Marketing and Design Consulting. Her Background includes working with clients in entertainment\, medicine\, urban community development\, education\, publishing\, hospitality and international aid organizations.\n\n\n\nDana holds a BFA with honors in Graphic Design and Packaging from Art Center College of Design in Pasadena\, California and an MFA in Graphic Design from California State University Long Beach. She has been teaching graphic design courses for 20 plus years and has been faculty at Art Center College of Design in Pasadena and Art Center Europe in Switzerland. Dana currently teaches the Senior Portfolio and Graphic Design History courses.\n\n\n\nJoachim Ro is the go-to expert for all things related to trademark law. He specializes in guiding small businesses and artists through the process of registering their trademarks as an intellectual property\, including business/organization names\, logos\, slogans\, and various aspects of trademark protection.\n\n\n\nJoachim Ro also has a background in CA civil litigation which gives his clients peace in knowing that he can represent them when lawsuits arise. With his keen legal acumen and commitment to protecting creative and entrepreneurial ventures\, he will ensure your brand's security and help prevent trademark infringement.\n\n\n\n\n\n\n\nLaguna College of Art + Design has been an integral part of Laguna Beach for over 60 years. LCAD provides young creative makers and thinkers with the skills and expertise that empower them to positively impact the world. The LCAD BFA Design curriculum integrates innovation and sustainability through human-centric solutions. LCAD values innovation\, sustainability\, and building unique experiences that impact the Laguna Beach community and our world. LCAD's educational creative collaborations include partners in action sports\, experiential design\, medicine\, game\, education and transportation.\n\n\n\n \n\nBy attending this event\, you hereby consent to having your photo/likeness/recordings posted publicly in advertising and on social media by the Laguna Beach Chamber of Commerce and its partners.\n\n \n\nQuestions? Please reach out to us at info@lagunabeachchamber.org or 949-494-1018
X-ALT-DESC;FMTTYPE=text/html:
\n \; \; \; \;Laguna Beach Chamber of Commerce \;
\n\npresents a Brand Identity Show &\; Tell
\n\n
\nBranding Workshop: Protect Your Trademark
\n\n \;
\n\n \;
\n\nJoin LCAD&rsquo\;s Graphic Design + Digital Media department chair and Design students for a presentation about brand identity and brand expression. What makes a Brand unique? Functional? Relevant? Once you create and build a brand\, how do you maintain and extend it? \;What is a trademark? \;What is the importance of trademark in brand identity?
\n
\n \;
\n\nDate: February 27\, 2024
\n\nTime: 7:30 to 9:00 am
\n\nLocation: LCAD Big Bend Campus
\n
\nRegistration is required.
\nClick on \;Register >\;>\; \;to Purchase Tickets.
\nTickets are available for purchase until 7 am on Feb. 27th.
\n
\nChamber Members $5
\nProspective Members $10
\nCoffee and pastries will be available to guests at \;this morning event.
\n\n \;
\n\nWe welcome Dana Herkelrath and Joachim Ro.
\n
\nDana Herkelrath is the Chair of the undergraduate Graphic Design + Digital Media Department and a Professor of Visual Communication Design. Dana brings more than 25 years of experience as a designer in Brand Identity\, Packaging\, Environmental Graphic Design\, Merchandising\, Marketing and Design Consulting. Her Background includes working with clients in entertainment\, medicine\, urban community development\, education\, publishing\, hospitality and international aid organizations.
\n
\nDana holds a BFA with honors in Graphic Design and Packaging from Art Center College of Design in Pasadena\, California and an MFA in Graphic Design from California State University Long Beach. She has been teaching graphic design courses for 20 plus years and has been faculty at Art Center College of Design in Pasadena and Art Center Europe in Switzerland. Dana currently teaches the Senior Portfolio and Graphic Design History courses.
\n
\nJoachim Ro is the go-to expert for all things related to trademark law. He specializes in guiding small businesses and artists through the process of registering their trademarks as an intellectual property\, including business/organization names\, logos\, slogans\, and various aspects of trademark protection.
\n
\nJoachim Ro also has a background in CA civil litigation which gives his clients peace in knowing that he can represent them when lawsuits arise. With his keen legal acumen and commitment to protecting creative and entrepreneurial ventures\, he will ensure your brand&rsquo\;s security and help prevent trademark infringement.
\n
\n
\n
\nLaguna College of Art + Design has been an integral part of Laguna Beach for over 60 years. LCAD provides young creative makers and thinkers with the skills and expertise that empower them to positively impact the world. The LCAD BFA Design curriculum integrates innovation and sustainability through human-centric solutions. LCAD values innovation\, sustainability\, and building unique experiences that impact the Laguna Beach community and our world. LCAD&rsquo\;s educational creative collaborations include partners in action sports\, experiential design\, medicine\, game\, education and transportation.
\n
\n \;
\n\nBy attending this event\, you hereby consent to having your photo/likeness/recordings posted publicly in advertising and on social media by the Laguna Beach Chamber of Commerce and its partners.
\n \;
\nQuestions? Please reach out to us at info@lagunabeachchamber.org or 949-494-1018
\n \;
\n\n \;
\n
LOCATION:Laguna College of Art and Design LCAD Big Bend Campus\, Studio BB13 2825 Laguna Canyon Road Laguna Beach\, CA 92651 Parking: Guests may park in any space in front of or behind the building. Guests should enter at the front of the building and will be directed to studio BB13.
UID:e.2209.71942
SEQUENCE:3
DTSTAMP:20260403T230526Z
URL:https://www.lagunabeachchamber.org/events/details/breakfast-panel-branding-workshop-71942
END:VEVENT
END:VCALENDAR